Social Media Strategy

Having a page on Facebook is one thing, leveraging that page to generate leads and sales is quite another. We create strategies that serve your audience with the content they love while helping you generate revenue from your audience.

Social Media Training

Reputation management is a core concern for any large organization, and what your staff say on social media can negatively impact that reputation. We can help you formulate your corporate social media policy and facilitate social media training sessions for your staff.

Paid Campaigns

Running paid promotions on Facebook can be a money pit is not done correctly. Our campaigns boast excellent reach and engagement while maximizing every last cent of campaign budget. We also work with social media influencers to promote your brand across their channels.

Community Management

Managing social media communities is an always-on, time-sensitive task that sometimes requires a delicate touch. We can manage your communities to maintain a steady flow of content while also responding to queries and complaints.

Client Examples

Problem:

  • No sales strategy or focus on social media channels
  • Low engagement
  • Little to no growth in page likes
  • No clear visual style or tone of voice

Solution:

  • Comprehensive social media campaign was developed for both organic and paid components
  • Facebook Store was linked to e-commerce website
  • A consistent tone of voice was developed along with visual guidelines

Key Outcomes:

  • Consistent posting lead to greater engagement
  • Consistent growth in new likes month on month
  • Paid Facebook campaigns converted to sales with an average ROAS of 7:1 and a peak of 29:1
  • 4-million impressions and 1.1-million unique reach across Australia and New Zealand

Problem:

  • Inconsistent posting frequency
  • No clear visual style

Solution:

  • Communication strategy was developed with the Principal Communications Officer for Sub-Saharan Africa
  • Partner programs across the were approached and made aware of the availability of the IFC channels to promote their own content
  • A clear, consistent identity and tone of voice was developed for use on social media

Key Results:

  • Posting frequency increased
  • Content became more diverse thanks to participation from partner programs across the region submitting their own news stories and content for deployment across the IFC Sub Saharan Africa channels
  • IFC Africa Twitter profile ranked 38th most powerful in Africa

Social Media Training

Managing reputational risk is a key concern for the IFC. We developed a training and onboarding program for staff in the Sub Saharan Africa region.

Problem:

  • Small and largely inactive audience on Facebook
  • No engagement and no strategy.

Solution:

  • A comprehensive strategy was developed for both organic and paid components.
  • Engagement with the audience was increased considerably

Key Results:

  • Immense growth of almost 100,000 fans over 8 months
  • Facebook engagement grew month on month and customers saw Facebook as a direct line of communication with the company
  • Facebook became a solid lead-generator (measured through lead-source questions in booking channels)
  • A payment gateway was built and integrated into a Facebook tab generating over $100,000 in sales over a three week period
  • 12.2-million reach, 81-million impressions from campaigns with a total budget of $10,000

Get in touch