abstraction | /əbˈstrakʃ(ə)n/

The process of considering something independently of its associations or attributes and the quality of dealing with ideas rather than events.
 
So if it’s not about billings and bucks then what is Abstraction about? It’s about service. Client service. And damned good client service at that, no matter what shape or form the brief. – Hugo Venter, Owner and Creative Director

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abstraction | /əbˈstrakʃ(ə)n/

The process of considering something independently of its associations or attributes and the quality of dealing with ideas rather than events.

 
Abstraction was born out of the love and passion for seeing the big picture, identifying as yet un-seen opportunities and building relationships that go beyond those of the traditional client-agency model. This is why we penned our slogan “not your typical advertising agency” – Hugo Venter, Owner and Creative Director

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thoughts and insights

Transactional or transformative?

Read my latest blog post on what agency-client relationships mean at Abstracion.

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